I don't even know how to word my outrage with Diva, not only are they exploiting these awesome hardworking artists but they are doing it in a cheap, nasty, crappy way. The rip offs are bad quality and look cheap compared to the originals. So far no one has recieved any responses from Diva (even after multiple people emailing them) regarding their blatant rip off of some of these products (down to the last bead).
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WHAT CAN WE DO TO HELP?
Get the word out there - email everyone you know who is an artist, designer, or interested in art or jewellery. Post on Facebook, Twitter, LiveJournal, other blogs, any site you are part of where people will read what you say.
All designers need to take a look at Diva's website and check if they are ripping off any of YOUR designs.
If you have a local Diva store, go in, take some photos of any suspicious items, post photos on the facebook group
(http://www.facebook.com/group.php?gid=112878499771) to make sure that if someone is being ripped off, they find out!
Diva's website is: http://www.diva.net.au/ Feel free to contact them and let them know how you feel about this! Anyone who has a Diva store in their town (mostly Australia and NZ, but they have some overseas stores too!) should call their local paper or, even more likely to support you, indie magazines & other publications, and ask if they are interested in running a story about how Diva is ripping off independent artists.
Last of all AVOID DIVA. I will admit that a large chunk of my "cheap" jewellery is from Diva but I am quite happy to never buy anything from them again. I have earrings, head pieces, bangles, beaded necklaces, chunky rings and more from them but I'm determined to NOT support a company who steals from artists. I may only be one person and I may not make much of a difference but please help do your part to support artists.
I'll be doing some covert ops when I am in a shopping centre from now on. I'll take a look in Diva to see if I can spot any other Shanalogic pieces and I'll be taking photos to post. I've seen the love-o-meter necklace in their store one day whilst wearing the love-o-meter necklace (their crappy version didn't have the spinny arrow).